I can use it anywhere.
“I haven’t come across something as good as this. Nothing comes out, so I can use it anywhere.”
James (38)
For retailers & distributors
Stock the
Stock the
original
flavoured air.
Give your customers a better alternative to vaping — and add a new product category with strong repeat-purchase potential.
Trusted by 150,000+ consumers.
Attractive margins
Repeat-purchase refills
Easy to sell
Made in the Netherlands
For retailers & distributors
Become a Lio retailer.
Lio is nicotine-free flavoured air — a patented, category-defining product made in the Netherlands. Sign up to get the trade line sheet, a sample pack and full pricing.
Patented
Made in the Netherlands
Zero nicotine
You’re in.
Thanks! We review every request personally. Once your store is approved (usually within one working day), you’ll get the price list by email.
The original flavoured air
Flavoured air.Done right.
It's just air.
A patented, category-defining product — made in the Netherlands and built for the growing demand for nicotine-free alternatives.
- Zero nicotine
- Zero vapor
- Zero smoke
New category.
Give your customers something genuinely different from traditional vape products.
Built for repeat sales.
A refill-based product designed to bring customers back.
Easy to understand.
No nicotine. No vapor. Just flavoured air.
Premium product.
Distinctive design, patented technology and European production.
For retailers & distributors
Become a Lio retailer →
Advertise iton social
Lio is nicotine-free flavoured air — so it carries none of the vape or tobacco advertising restrictions. Run the paid ads, book the billboard, put POS in your window. Promote it like any everyday product.
Run paid ads
In-store POS
No vape ad rules
Nine flavour cores
Nine flavours. One reorder habit.
Bestsellers to anchor the shelf, mild menthol-free options to widen your audience, and new launches to bring customers back. Every core is a refill sale.
Sweetness
Throat hit
Freshness
1,000+ 5-star reviews
150,000+ customers already use it.
This is the demand you’d be stocking. Real buyers, unscripted. Tap any card to watch.
Stock what they’re asking for →
Lab-testedMade in the NetherlandsTrade support & POS
Street reactions · Amsterdam
This is what happens at your counter.
Strangers trying Lio for the first time. No script, no edits. Curiosity sells it, and a tester tip on the counter does the rest.
Why retailers add it
Easier to sell than anything next to it.
How Lio compares with the categories already on your counter, from a shop owner’s point of view.
Your new categoryLio
Vapes
Pouches
Gum
Advertise it freely (social, POS, window)
No nicotine or tobacco rules on the shelf
Built-in refill reorders
No batteries, no e-waste returns
Keeps the hand-to-mouth ritual
New category, little shelf competition
General category comparison; local rules differ per country. Lio is a nicotine-free aromatherapy diffuser, not a vape, e-cigarette, medical device or smoking-cessation aid, and makes no health or cessation claims. Sale to 18+ only.
Trade questions
Everything buyers ask first.
What exactly is Lio?
A hand-finished wooden mouthpiece with a replaceable flavour core. Air passes over plant oils and comes out as flavoured air. No nicotine, no vapour, no battery, nothing burning. Designed and filled in the Netherlands.
What do I sell, and how is it packed?
Two core lines: Starter Packs (device + cores) for first-time buyers, and Refill Core boxes for repeat purchases. Both come in shelf-ready cases. Tester tips are available so customers can try before they buy.
Where does the repeat business come from?
Every device needs fresh cores. Most customers come back for refills roughly every month, so one Starter Pack sale turns into recurring refill sales at your till.
What are the trade prices and margins?
Lio sells for €49 (Starter Pack) and €18 (Refill Cores) to consumers. Retailers earn around 35% margin, wholesalers 20%. Once approved, you get the price list for your channel by email: request your trade account.
Can I advertise and display it?
Lio contains no nicotine or tobacco, so in most markets it isn’t covered by vape or tobacco advertising rules. You can put it in the window, on the counter and in your social posts. Rules differ per country, so check locally if you’re unsure.
Do you supply displays and POS?
Yes. Ask for Display & POS in the form and we’ll include counter display options, tester tips and a short staff training video with your first order.
Can I get samples first?
Yes. Tick Sample pack in the form. We’ll confirm what we send and where to.
How fast do you ship, and from where?
Trade orders ship from our fulfilment centre in the Netherlands, with tracking. Delivery time depends on the destination; we confirm it with your quote.
I’m a distributor. Can I get distribution rights?
We work with distributors and wholesalers per region. Choose I supply other stores in the form and tell us how many retail accounts you supply. Approved wholesalers get the wholesale price list and can book a call with us directly.
Question not here?
Talk to the trade team directly. We reply to every message ourselves.
